An entire day focused on growing YOUR business.
Done-in-a-day marketing strategy for consumer service providers.
Do you need marketing results in months weeks days?
You've tried it all: posting to social media daily...sponsoring local events...attending networking functions...and, all you have to show for it is a handful of "likes," business cards and coffee dates.
As a local business owner with employees and overhead, you can't wait months for marketing to kick-in.
If you're a lawyer, home remodeler, landscaper, salon owner, travel advisor or provide another type of service to local buyers, a consistent flow of customers is a MUST for your business to survive.
Do you need a better marketing strategy yesterday?
I can't deliver it yesterday, but I can get it done in a day! My turnkey process delivers strategy + services + support for fast results.
In order to grow your local service business, strategy is one-half of the equation. The other half is implementation.
Done-In-A-Day Marketing Strategy + Services
The next best thing to getting it done yesterday.
Overwhelmed business owners get stuck because you're too close to see the solution. Being inundated with decisions and daily tasks doesn't leave time to focus on the BIG PICTURE.
My signature program, Profit Finder Accelerator, increases annual revenue 10-25%* in 90 day increments. When broken down into quarterly revenue goals with a single focus, the path to growth becomes shorter and simpler - see case study below.
Here's what we'll do together before, during and after your one-day Profit Finder Accelerator:
90-minute strategy session
Analyze offers, assets and data to determine fastest opportunities for growth
Identify what should be eliminated to save time and resources
Plug the "gaps" in customer journey to generate revenue quickly
Create a 90-day action plan with KPIs, objectives, revenue strategies and weekly timeline
60-minute review session via Zoom
30 days of remote support for accountability and guidance
Investment = $2500
*Actual percentage depends on type and stage of business.
Your to-do list is a mile long and your team is stretched thin. Don't stay stuck because you're not able to tackle the BIG PROJECTS that will fast-track your growth.
My 30+ years of marketing experience and 15+ years as an agency owner make me well-versed in getting things done on a deadline...and, right the first time.
Here are examples of done-in-a-day marketing projects:*
Website content
Lead generation process - email, SMS or social
Social media strategy with Canva templates
Social media marketing campaign for Facebook or Instagram
Business growth automation w/ScaleNow - see BONUS below
Is there another BIG project you need to get off your plate? Let's talk!
Your done-in-a-day project includes a 90-minute strategy session, 60-minute review session via Zoom, and 30 days of remote support.
Investment = $2500
*Depending on scope of project, it may take more than one day to complete. This will be determined during our strategy session.
The path to growth is different for every entrepreneur, but the process to define it is the same.
4 simple steps for DONE-IN-A-DAY success:
BOOK STRATEGY SESSION
Select date for our 90-minute strategy session and submit form with project details. I will send confirmation and invoice for 50% deposit. Balance is due on your project day.
COMPLETE PRE-WORK
Upon receipt of your 50% deposit, I'll send your preparation packet, which we'll review during our strategy session. I need to receive everything from you at least 3 business days prior to your project day or will reschedule.
DONE-IN-A-DAY PROJECT
I'll work on your project from 9AM-4PM and then we'll review it together via Zoom at 4PM. You will need to be available during the day by phone or email for questions and decisions.
POST-PROJECT SUPPORT
I will be available after your day is finished, via phone and email, to answer questions and provide guidance for up to 30 days. If additional work is needed, we will schedule another project day.
IMPORTANT - PLEASE READ:
You are booking me for one day of my time and expertise, not a set of deliverables.
My ability to complete the project depends on your responsiveness and receiving information on time.
If I believe your project will take more than one day, I'll notify you before we begin.
BONUS: BUSINESS GROWTH AUTOMATION SYSTEM
Streamline marketing activities with ScaleNow, a single source to manage your entire customer journey and ensure there are no "gaps" for maximum efficiency and revenue. Once your growth strategy is in place, increasing efficiency is the next step to more profit.
Setup custom dashboard.
Configure settings for email, SMS, webchat, social media, reviews and other marketing functions.
Audit existing software to determine what can be eliminated or consolidated.
One hour training session for internal person.
Video tutorials and 30 days of remote support.
Investment: NO SETUP FEE ($1000 VALUE); software fee starts at $297/month
Marketing done-in-a-day. The next best thing to having it done yesterday.
Hello! I'm Tracy Southers-Parker, a certified growth marketing strategist and owner of Profit Finder Marketing in Grapevine, Texas. With 30 years of marketing experience under my belt, I've learned a few things about growing a consumer service business:
Responsiveness = Revenue.
Speed is as important as price.
1 in 4 people will pay a higher price for faster speed.
My DONE-IN-A-DAY model is a faster way to grow your local service business with a fixed project, price and timeframe:
I create the BIG PICTURE strategy that you're too close to see.
I complete the BIG PROJECT that you know you should work on, but don't.
I help you achieve a BIG GOAL that gets you closer to your dream.
It sounds cliché to state that people hire me for my in-depth marketing experience and expertise…but, these are truly my most valuable assets. One of my favorite sayings sums it up perfectly: If you think hiring an expert is expensive, try hiring an amateur.
Case Study: Small increases lead to big results.
A fitness facility with retail store wanted to increase annual revenue 20%. Using my Profit Finder framework, I analyzed several factors including financial data, program participation, sales and marketing process, and member attrition.
I prioritized four opportunities for growth and slotted into 90-day increments:
Q1: Annual Packages
Q2: Adult Programs
Q3: Summer Camp
Q4: Retail Sales
In each 90-day action plan, I outlined revenue-driven strategies that addressed offers, messaging, pricing and target customer - here are a few examples:
Shift from selling individual programs and classes to annual "make your own fitness package" with discount for upfront payment vs. monthly. This provided an influx of revenue during 90-day period.
Attract newcomers in community (new target market) with a 12-week fitness class + social activities. It filled up with a waiting list!
Reduce marketing budget 15% for summer camp by targeting zip codes based on past data. This helped reach the revenue goal.
Implement SMS, email and social campaigns for "daily deal" to drive onsite and online retail sales.
Lastly, closing gaps in the customer journey increased conversion by simplifying the enrollment process and decreased attrition by implementing a retention process. All of these strategies combined achieved the 20% increase goal!
Frequently Asked Questions
What does every DONE-IN-A-DAY marketing project include?
90-minute strategy session (in person or Zoom)
Access to Profit Finder framework, templates and tools
8 hours dedicated to your 90-day action plan or implementation project*
60-minute review session via Zoom
30 days of remote support for questions and guidance (this does not include additional work on your project)
*Contingent upon receiving information on time and being responsive during the day for questions and decision.
Investment: $2500
Payment terms: 50% deposit due at time of booking; balance due 24 hours before project day.
How is this different than working with a traditional marketing agency?
Many business owners don't need a full-service or full-time marketing agency, but instead, an on-demand expert who can provide quick solutions and services. This model is an easy supplement to an internal team or external vendors already in place. By shifting to this efficient, productive model, I’m able to focus exclusively on one project – and your business – for an entire day (or more, if needed).
Benefits of booking my DONE-IN-A-DAY marketing strategy + services:
- Fixed project, price and timeframe.
- Turnkey process includes guidance before and after the project.
- Work completed remotely so you don’t have to be away from your business.
What kind of information will I need to provide?
If you're booking a strategy day, here are some of things I will need to create your 90-day action plan:
Current and projected revenue
Monthly revenue for past 12 months
Customer demographic breakdown
Google analytics
Email analytics
Marketing assets
Everything will be included in your preparation packet that I'll send after you book your strategy session and pay 50% deposit.
Email: tracy@profit-finder.com
